McDonald's Continues Its Innovation: Can Fresh Patties Be The Next Winner?

After the success of its ‘All Day Breakfast’ initiative, McDonald’s is looking at several other innovations to improve its food quality and promptness in service. The company is conducting a test with burgers made of fresh beef at some of its restaurants in Dallas. While McDonald’s uses flash frozen patties in its burgers which are then grilled in the restaurants later, the experiment at limited locations to use fresh beef has been underway since November last year. The company has not i...